Jairus Ferrer aims to redefine agriculture in the Philippines for generations to come. He started planting his roots in the industry trading a Bukidnon center's farm produce to local markets and restaurants in Cagayan de Oro. His penchant for the business moved him towards moving agri-products—from probiotic chicken to premium coffee—to commercial products and nationwide distribution. At 32, he founded his own agri-technology company, iFarms Inc., which aims to dignify agriculture through technology. Committed to innovating and integrating agri-value chains, iFarms provides digital solutions to deep- rooted agricultural roadblocks; standardizes efficient post-handling processes; and redefines traditional methods to increase farm productivity in light of heritage practices. Though his experience, Jairus has developed solutions to major farming pain points by simplifying procurement and harvest fulfilment processes through digitized solutions.
Previous to founding iFarms Inc., Jairus studied and worked for 5 years in Semilya sa Kinabuhi, a farm business program in Bukidnon. He later started his first food logistics service called Pronic Foods, which supplied supermarkets nationwide with organic poultry products, and helped Hineleban Coffee, a coffee brand from Bukidnon, reach better markets. All in all, Jairus has 15 years of experience in developing businesses and creating programs for economic growth in the agriculture sector in Luzon and in Mindanao.